Time Spent With Client
Dec ’17 – Present :: Ongoing
Industry
Commercial Restaurant Equipment
Goal
To increase backlinks and grow domain authority of website to help increase traffic flow and eventually revenue.
Scope
This project involved ‘laissez-faire’ link-building through strategic development of highly comprehensive and relevant blog posts and product page optimization to increase qualified traffic.
Plan
Analysis
After initial keyword research and content optimization, the “appliance associates” decided to work on redesigning their website. The main changes that have gone live prior to the release of their new website are blog/guide optimization.
All product + category page adjustments are set to go live with the release of their new website later this year, and since ~95% of traffic is generated from product + category pages, traffic has not increased yet – only backlinks.