Time Spent With Client
Dec ’17 – May ’18 :: 5 months
Industry
Cosmetic Surgery
Goal
To bring in more qualified organic search traffic and to grow clientele / revenue.
Scope
This project involved building relevant organic rankings on Google to rank for consumer-driven informational queries to become an industry leading content-hub for many aspects and procedures within cosmetic facial surgery as well as for location-specific transactional queries for people looking for cosmetic surgery within their city.
Plan
Analysis
When I first starting working with the “Facelift Friends”, I noticed that there wasn’t an issue with the services they offered or the information they put out. The only problem was that Google didn’t seem to consider their content to be unique or useful.
After implementing strategic content optimization changes based on keyword and competitor research, the amount of traffic and ranked keywords continues to grow exponentially.