The same way a doctor would do a physical.
Website audits are the equivalent to a website ‘physical’. I run comprehensive software that goes through just about every aspect of your website that Google has indicated could influence rankings, and I take note of it. After I get the appropriate data, I start breaking it down into sections, so that I can explain what opportunities exist and what we need to do to take advantage of them.
Search engine optimization is no different.
Comprehensive keyword research is the key to building a strong and effective presence in search results. My deliverable is easy to understand and includes only the relevant keywords (i.e. longtail, geo-modified, transactional, informational, etc.) so you or your client don’t have to spend hours sifting through thousands of potentially low-quality keywords.
I specialize in writing compelling titles, meta descriptions, and H1 tags. And while I don’t write longer content (articles, blogs, etc.) myself, I work hand-in-hand with a network of specialty writers who do. I provide them with all of the information the keyword research deems necessary for a premium article that can rank organically, and they make it a reality.
How can I possibly know what will or won’t help rank your website without continuous AB testing?
Simple. Competitor analysis.
It’s very rare to be outranked for worthwhile keywords from websites that don’t focus on SEO at all. Instead of trying to reinvent the wheel, I analyze the top 4 performing competitors and look at their SEO metrics, traffic & visibility, inbound links, content, paid traffic, local search, backlink gaps, and keyword gaps. This data gives a strong direction on how to outrank the competition.