Key Takeaways
- Off-page SEO is everything you do outside your website—like backlinks, reviews, and citations—that builds trust and improves your search rankings.
Why This Matters
Even if your website looks great, Google Search won’t rank it highly without signals from outside sources. Off-page SEO builds that trust and authority, which is critical for showing up when local homeowners search for services.
Off-Page SEO Explained
When people ask what is off page seo, it refers to optimization activities that happen beyond your own website. While on-page SEO is about content and structure, off-page SEO focuses on reputation and authority.
Key elements include:
- Backlinks: Links from other websites pointing to yours. High-quality links signal to search engines that your site is trustworthy.
- Local citations: Consistent business listings across directories like Yelp, Angi, or local chamber websites.
- Online reviews: Positive ratings on Google and other platforms improve trust with both users and search engines.
- Social media presence: While likes and shares aren’t direct ranking factors, they help spread your website content and generate visibility.
Why Off-Page SEO Matters for Home Services
Think of it this way: if five local blogs, directories, and industry sites recommend your plumbing company, search engines see that as proof you’re a trusted choice. That credibility boosts your search engine rankings, meaning more people find you when they type in search queries for your services.
One Actionable Tip
Claim and optimize your Google Business Profile. Fill out every detail, upload photos, and ask satisfied customers to leave reviews. This single step strengthens off-page SEO by improving both search engine trust and customer confidence.
Bottom Line
If you’re wondering what is off page seo, it’s all about building authority beyond your website. By earning backlinks, collecting reviews, and maintaining consistent business listings, you’ll improve search rankings and generate steady leads for your home service business.
Frequently Asked Questions
What is an example of off-page SEO?
Backlinks from other trusted websites are a key off-page SEO factor.
Why are reviews important for off-page SEO?
Positive reviews build credibility with both customers and search engines.
How do citations help off-page SEO?
Consistent business listings across directories improve trust and search visibility.
