Last Updated: Dec 2024
Project Summary
In Columbus’s crowded painting market, Classic Papering & Painting watched competitors dominate local search results for years. In June 2024, they decided to fight back with a comprehensive SEO campaign.
The Challenge
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Increase in first-page Google rankings
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%
Improvement in Google Business Profile rankings
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%
Increase in website impressions
Our Ongoing Strategy
Our approach to closing the competitive gap is relatively straightforward:
1. Foundation Building
- Comprehensive Google Business Profile optimization
- Strategic development of service area pages
- Systematic competitive analysis
- Building local relevance signals
2. Market Recovery Plan
- Identifying and targeting competitor-dominated areas
- Methodical expansion of service area visibility
- Strategic content development for each target area
- Continuous local presence strengthening
Recovering market share from established competitors takes time and consistency. While we’ve made significant progress in six months, we continue to identify and pursue opportunities for growth.
This ongoing case study shows how systematic SEO can help established businesses recover their rightful place in local search results, even against competitors with a significant head start.
