Last Updated: Mar 2025
Project summary
CT Property Management came to A Visual Glitch in June 2020 with a clear vision: build a premium property management company in Connecticut. As a new business, they wanted to establish themselves as the quality choice in their market from day one.
They understood that in the property management industry, trust and reputation are everything. Rather than rushing to get something online quickly, they wanted to build a strong digital foundation that would position them as the professional, reliable choice for property owners throughout Connecticut.
The Challenge
Increase in keywords ranking in the top 3 since 2024
Consistent average monthly visitors
Years of consistent optimizations and growth
1. Starting with Absolutely Zero Online Presence
The Problem: CT Property Management had no website, no search presence, and no digital foundation to build from. They were competing against established companies with years of online authority and customer reviews.
Our Solution: Instead of rushing to get something online quickly, we built a strategic foundation from day one. We developed a website architecture that spoke to both property owners and tenants, created comprehensive content that answered real property management questions, and established proper local business citations immediately.
2. Building Trust in a Trust-Dependent Industry
The Problem: As a new company, CT Property Management needed to establish credibility and trust with property owners who were considering entrusting their valuable assets to their management.
Our Solution: We focused heavily on trust signals throughout their website. We showcased their property management expertise through detailed service pages, built comprehensive resources for property owners, and developed clear documentation of their processes and systems to demonstrate professionalism.
3. Competing Against Established Local Companies
The Problem: Connecticut had established property management companies with years of market presence. CT Property Management wanted to differentiate themselves and establish their own strong position in the market.
Our Solution: We identified gaps in how competitors were serving potential customers online. By creating better, more helpful content and focusing on specific property owner pain points that weren’t being addressed well, we helped CT Property Management carve out their own space in the market.
4. Creating Sustainable Growth Without Quick Fixes
The Problem: New businesses often want immediate results, but sustainable SEO growth takes time. CT Property Management needed to balance the urgency of a new business with the patience required for lasting results.
Our Solution: We set realistic expectations and focused on building compound growth. Rather than chasing quick wins that wouldn’t last, we created a content and optimization strategy designed to build authority over time, resulting in the explosive growth they saw in 2023-2024.
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Alexander Greenwood
Customer
The Results
The transformation has been remarkable. CT Property Management went from having zero online presence to becoming a trusted authority in Connecticut property management.
Most importantly, they’ve achieved their goal of becoming a selective, premium property management company – exactly the market position they envisioned when starting the business. They can now focus on managing properties that align perfectly with their high standards and business goals.
The steady growth from 2020-2022 laid the foundation for explosive growth in 2023-2024, perfectly illustrating how patient, strategic SEO creates lasting results rather than temporary gains.
