Last Updated: July 2025
Project summary
Fitzpatrick Painting & Construction came to A Visual Glitch as the most trusted painting and construction company in Albany, Oregon. They had built an incredible reputation over years of quality work, but their strong local brand wasn’t translating into online visibility across the broader Willamette Valley market they served.
Despite being the go-to choice for quality work, potential customers searching online in other cities couldn’t find them. They needed an SEO strategy that would help them get found throughout their entire service area while showcasing the expertise that made them the local leader.
The Challenge
Local searchers reached between Jan 2025 - July 2025
New website visitors from targeted Service Area Pages between Jan 2025 - July 2025
Months to achieve consistent top-3 rankings for brand new Google Business Profile
1. Losing Customers to Local Competitors in Other Cities
The Problem: Fitzpatrick’s Albany location meant Google showed local competitors first when people searched in Eugene, Corvallis, and other Willamette Valley cities. Even though they served these areas and did better work, they were invisible to customers searching there.
Our Solution: We created dedicated pages for each city they serve, optimized specifically for local searches in those areas. These pages have already been seen by over 181,000 people and brought 518 new visitors to their website in 2025 alone – customers who may not have found them before.
2. Website Wasn't Connecting with What Customers Actually Search For
The Problem: Fitzpatrick had a professional website, but it wasn’t aligned with what potential customers were actually searching for or the questions they had when looking for painting and construction services. The content didn’t match searcher intent or showcase the social proof that builds trust.
Our Solution: We enhanced their service pages with more social proof and restructured content to better match what customers are looking for when they search. Now the website speaks directly to customer needs and demonstrates why Fitzpatrick is the trusted choice through real evidence of their expertise.
3. Starting from Zero in a New Market
The Problem: Fitzpatrick was opening a new location in Eugene, Oregon, with zero brand recognition in a city full of established competitors. They needed to quickly build visibility and credibility in this new market.
Our Solution: We optimized their new Google Business Profile and implemented strategies to help them get found by Eugene customers. The results were dramatic: their local visibility grew from just 15 customer interactions in February to 108 in June, with continued growth projected.
4. Preparing for How Customers Search Today
The Problem: More customers are using voice search, asking Google questions directly, and expecting immediate answers. Fitzpatrick’s website wasn’t set up to capture these new types of searches.
Our Solution: We implemented AI optimization strategies – adding frequently asked questions, improving how information is organized on their site, and structuring content so voice assistants and Google can easily understand and recommend their services.
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Alexander Greenwood
Customer
The Results
Fitzpatrick Painting & Construction now gets found by customers throughout the entire Willamette Valley, not just in their immediate area. Their new Eugene location has seen incredible growth in local visibility, and they’re consistently capturing customers from markets that used to go to competitors.
Most importantly, their online presence now matches the quality and expertise that has made them the trusted choice for premium painting and construction services throughout Oregon.
