Last Updated: Jan 2025
Project Summary
All Covered Painting had been offering holiday lighting services for years as part of their broader service offerings. In 2024, they made a strategic decision to give this seasonal service its own dedicated online presence with a focused approach: one targeted service page, strategic blog content, and a separate Google Business Profile.
The goal was to maximize impact with a lean, purposeful web presence rather than building extensive site architecture. With the holiday season’s narrow booking window, every element needed to work strategically to capture customers exactly when they were ready to hire.
The Challenge
Qualified local visitors before the holidays
Total Google Business Profile interactions
Months from launch to peak season success
1. Launching Maximum Impact with Minimal Resources
The Problem: With a seasonal service launch, there was no time or budget for extensive website development. Every page and piece of content needed to deliver maximum SEO and conversion value without the luxury of building out comprehensive site architecture.
Our Solution: We maximized every optimization opportunity available. The main service page was optimized for core installation searches, supported by strategic blog content that targeted both residential and commercial intent. We built comprehensive local signals and developed a robust Google Business Profile focused on conversion-ready search terms.
2. Building Authority Quickly for a Seasonal Service
The Problem: Holiday lighting has a very narrow booking window. All Covered Painting needed to establish credibility and search visibility fast, competing against companies that had been optimizing their holiday lighting presence for years.
Our Solution: We focused on making every piece of content work strategically. Instead of building extensive pages, we created one highly optimized service page and five targeted blog posts that addressed specific customer questions and pain points, showcasing their proven expertise in holiday lighting installations.
3. Targeting High-Intent Installation Keywords
The Problem: The holiday lighting market is competitive for the most valuable search terms. All Covered Painting needed to rank for keywords that indicated customers were ready to hire, not just browsing or comparing options.
Our Solution: We identified and targeted conversion-ready search terms specifically related to installation services. By focusing on high-intent keywords and aligning content perfectly with search intent, we captured customers at the exact moment they were ready to book services.
4. Achieving Results Before Peak Booking Season
The Problem: Holiday lighting bookings happen in a compressed timeframe. The SEO strategy needed to deliver results precisely when customers were ready to hire, not months before or after the critical booking period.
Our Solution: We aligned our content strategy and optimization timeline with customer search behavior. The approach successfully matched visibility to the buying season, with Google Business Profile interactions peaking at 280+ in November when customers were actively booking services.
“Vestibulum posuere felis vestibulum pharetra dapibus. Nam vitae sapien, porttitor purus. Cras et diam ac – nunc urna magna, porttitor eu laoreet aliquam, pellentesque eu velit. Suspendisse potenti!”
Alexander Greenwood
Customer
The Results
All Covered Painting’s focused holiday lighting website achieved remarkable results in its first season. The strategic approach delivered over 1,000 qualified local visitors before the holidays, with strong rankings for primary installation keywords and clear traffic intent.
The Google Business Profile performance perfectly matched the seasonal buying pattern, with 616 total interactions that peaked at 280+ in November during the prime booking season, followed by the expected seasonal decline in December.
Most importantly, this case study demonstrates that strategic SEO can drive significant results with a minimal but purposeful web presence. The success came from understanding search intent and timing, proving that focused execution often outperforms extensive but less strategic approaches.
